Why Sarge?

Because a rod should be more than mass-produced parts with a sticker on it.

Every Sarge begins with American-made carbon fiber blanks—engineered for light weight, sensitivity, and lasting strength. From there, nothing is off the shelf. Every guide, every grip, every reel seat is curated from the highest-quality components available and assembled with purpose. This isn’t assembly line work. It’s craftsmanship.

Our lineup is built with intent but never boxed in. Each model is specifically engineered for peak performance—but we don’t slap easy labels on them. No “this is only a jigging rod” or “this is only for topwater.” We believe the rod should be what it is to you. Its power, its feel, its action—those define the story you write with it, not us.

And because no two anglers fish the same way, no two Sarge rods have to look the same. With custom personalization options—from color wraps to split or full grips, from engraved handles to logo work—you can make your rod truly yours. Built not just to fish, but to carry your name, your style, your story.

Every rod is hand-built by Sarge himself, in Texas. Every wrap checked, every taper balanced, every finish locked down.

Sarge rods set a new standard of modern engineering while honoring the timelessness of the tool itself. Strong where it counts, sensitive where it matters, and personal where it should be.

Why Sarge?
Because when you fish a Sarge, you’re holding more than a rod.
You’re holding a legacy that’s yours to define.